ACTION not WORDS

 If you have 5 minutes and want insight into where the future of brand building is going, watch this video of Gareth Kay, Director of Digital Strategy for Goodby, Silverstein and Partners.

He makes a quick but compelling argument that brands need to STOP talking and START doing.

We need to help brands by giving them ideas to make their customers' lives better – not simply advertise their values, mission, vision or successes.

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