Release The Hounds is proud to have been recently selected as Westrock Coffee Company’s brand development agency. Based in Little Rock, Arkansas, Westrock is so much more than a coffee company. They make a tangible impact in East African communities where their coffee is grown, roasted, and traded; by providing fresh water, jobs, healthcare, and education. Westrock has such a rich story to tell, and we’re humbled to be working with them.
Our first assignment was this television commercial that will be appearing on CBS during SEC football games throughout October and November. Our goal was to use the time to capture the spirit of their Rwandan farmer partners who are the heart and soul of the company. Thanks to our friends at Mondial and Duotone Audio Group for helping us out!
Steve Dewalle is on a quest to play the top 100 golf courses in the United States. To date, he’s played 88. He writes about his experience in his blog, The Itinerant Golfer, and has built up quite a nice following. The only problem in this leisured crusade is that it’s going to end in a year or so.
With thousands of pages detailing grinds around the country’s best courses, Steve realized he was sitting on the makings of a new business venture. So, he hired RTH to help rebrand The Itinerant Golfer and expand the site’s content strategy.
As you may imagine, Steve’s audience is primarily made up of serious golfers, duffers and pros alike. They’re students of the game, not weekend warriors. They plan their lives around yearly golf trips. The big difference is they prefer longer form content over a quick review. With that in mind, we built Golf Tripper™, a site featuring information about premier golf destinations. From Pebble Beach to Pinehurst, Golf Tripper™ offers an in depth look at the locations best course experiences.The new site also includes additional, relevant content ranging from golf book reviews to clubhouse specialty drinks.
The new tag line, “Feeding The Soul, Hole by Hole™” just about sums it up.
Check out the new site and follow GT on Facebook and Twitter.
Project scope: Naming. Tag Line. Content Strategy. User Experience Design. Website Design. Graphic Design. SEO. SEM.