Liquid Relax Trade Show Booth

The Amsterdam-based company Liquid Relax decided to launch their new “relaxation” shots at NACS, the largest food and beverage trade show in the country. Competing for attention with mammoth brands like Coke, Monster Energy and Pepsi, we had to create something compelling. So, we turned their 20X10 booth into a street in the famous Red Light District, complete with models in windows, a bar door that was actually a refrigerator for samples and glowing neon signage. The booth was so successful that it made the front page of the NACS website and product orders were off the charts.

  • Description:

    Trade Show

  • Role:

    Strategy/Design

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