Verizon Recycles Old SNL Sketch for Spot

The current remix, smash-up and recycle creative culture hit a new low last night for me.

Check out Verizon’s rip-off of the classic SNL “Bad Idea Jeans” sketch below. Their ad agency, McGarryBowen, has been doing some good work recently, but this just…plain…sucks.

Do you think this is unacceptable plagiarism or simply Verizon drafting off pop culture like VW did with Star Wars?

2 Comments on “Verizon Recycles Old SNL Sketch for Spot”

  • Gabe March 24th, 2012 10:12 pm

    That is shameful.

  • D.S. March 25th, 2012 11:50 pm

    I saw this on TV on Sunday, March 25th and since I’m a huge SNL buff, I recognized it right away. It felt like it was nearly shot for shot (stretching, pauses and all). I couldn’t tell if I was offended or delighted that someone was paying homage to an old SNL bit. Either way, whoever wrote the original bit should see some kind of coin or does Campbell v. Acuff-Rose Music, 510 U.S. 569 (1994)hold true here?

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