Like all living things, great brands evolve. After 10 years, Elephant Insurance decided to redesign their logo to more accurately reflect the current company. They knew that design directly relates to perceived value of product and service quality. So, to compete on a national level, Elephant needed a more mature representation of their current logo, which after 10 years has garnered equity and awareness in the insurance industry.
We redesigned their iconic elephant making it feel stronger and in motion. Like the brand itself, it’s always charging forward. And by placing the elephant subtly on a crest with the horizon framing it from behind, there’s an ever-present sense of optimism and hope.