Backyard Bliss with Patiyogi Steve
Selling concrete pavers is about selling a lifestyle, not just a product. Too many outdoor brands focus on the functional attributes, not how having the product will make people feel. We created a video series for Eagle Bay Hardscapes based around a lovable, relatable character that we call PatiYogi Steve. Like most of us, he’s on a never ending journey to reach a work-life balance.
Check it out. And try to chill out a little bit while you’re at it.
Description:
Video
Role:
Strategy, Design, Production, Content Development
